Our Journey
Who are we?
The story
Established in 2006 as a family-owned business to produce and supply all hygiene products.
Our Main objective is to satisfy our customers’ needs by applying higher standards of quality control at all stages, starting from unloading raw material, handling, possessing, storing finish goods and loading to our customers inside Jordan and Middle East.
products
We produce and supply a huge range of products such as baby and adult diapers, sanitary napkins, facial tissue, toilet rolls, jumbo rolls, kitchen towels, wet wipes, liquid soap, garbage bags, underpad sheets, medical rolls and all out of door related products.
Reach
Our products branded with the FRESH logo are launched in regional areas such as Iraq, Saudi Arabia, Kuwait, Palestine and Qatar. Besides the local market in which we are committed to some local agreements with major customers.
Approach
We have managed to create a strong global presence, first and foremost by researching the latest technologies and continually looking for ways to improve the business. Secondly, by putting extensive effort into human resources and in the training of our staff, as we believe that a business is only as good as the people who work for it. And last but not least, we believe that having a strong managing team is extremely important to a successful business. Therefore, we always look for the most suitable system to run the company.
Attitude
We are aiming to increase our local market share based on our commitment to the quality control policy and referring to ISO 9001:2008 Certificate we got from Lloyd’s in 2014, and improved our system and got ISO 9001:2015 in 2020.
Based on our commitment to enhancing the customer’s experience, we’re constantly pursuing new partnerships with the world’s largest brands in the field of wet wipes and diapers.
Mission
Finally, we are proud of what we have accomplished in the last eleven years, and as we look toward the future with all its challenges and many opportunities, we look with great confidence. And continue to invest in people, creativity and new product opportunities for Jordan and our other markets across the region.